Laurie Parsons
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Consumer power in the global factory
A lucrative illusion
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We are so used to the idea of consumer power as a force for sustainability that it has become one of the primary selling points of many products. Green claims are ubiquitous and consumers look for them, hoping that an ethical purchase will be a small way to combat climate change. This is the illusion of green capitalism. On the high streets of the rich world, there is barely a product on sale today that does not make green claims of some sort. Yet, in the messy and complex world of the global factory, these claims are merely a lucrative illusion: greenwashing at best, outright lies at worst. Removed from the direct political governance of national production, manufacturing in the global factory is effectively a black hole. Companies enact standards on their supply chains, but these standards are self-defined and self-enforced. Without independent oversight and scrutiny, global corporations are effectively free to make any claim they wish; naturally, a situation that suits them. A green image is highly lucrative because consumers want green products, so without having to worry about the veracity of their claims, global corporations are able to devote their attention to publicising them.

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