Mikael Klintman
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The allure of rough
in Framing
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The chapter explores the intriguing phenomenon where individuals and societies are drawn towards ‘rough’ frames, challenging the conventional preference for ‘smooth’ frames associated with positivity and desirability. The chapter delves into the psychological and social underpinnings that make the rough, the rebellious, and the unconventional appealing, suggesting that such attractions can stem from a quest for authenticity, a desire to signal individuality, or a response to societal monotony. By examining various examples, including cultural shifts towards embracing the grittier aspects of life and the rise of movements that glorify the raw and unrefined, the chapter demonstrates how rough frames can catalyse significant social change and foster deep connections among individuals rallying against the status quo. It further explores the role of media and popular culture in amplifying the allure of the rough, while also cautioning against the potential for manipulation and the blurring of ethical boundaries. Ultimately, the chapter suggests that the fascination with rough frames reveals much about human complexity, signalling a deeper yearning for meaning, authenticity, and belonging in an increasingly sanitized world. The narrative encourages readers to engage with the frames that shape their perceptions critically, recognizing the power of rough textures to inspire, challenge, and transform. Top of Form Bottom of Form

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Framing

The social art of influence

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