Framing

The social art of influence

Author:
Mikael Klintman
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This book offers a comprehensive and accessible exploration of framing as a multifaceted process that is integral to social interactions and dynamics. It examines how framing shapes societal understanding and persuasion, navigating through a spectrum from conscious to unconscious, and from strategic to unplanned. It scrutinizes the process of making undesirable qualities appear favourable, the influence of the perceived intensity or ‘temperature’ of issues, strategically positioning narratives to alter meanings, and resizing conceptual boundaries to reshape societal norms. By analysing various aspects of framing, such as its impact on beliefs and actions concerning sustainability, health, and social well-being, the book highlights the intricate balance between influence and manipulation in framing processes. The work emphasizes the necessity of understanding framing not just as a tool for simplifying or complicating an issue, but also for clarifying or obscuring it, urging readers to consider the deep-rooted, evolutionary aspects of framing and its pivotal role in shaping human perception and action across diverse cultural and social landscapes.

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