Alexander Emile D’Aloia
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Adding (ambiguous) value
Interfacing between alternative economics and entrepreneurial innovation in Ecuador
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The Popular Solidarity Economy (PSE) in Ecuador is a form of heterodox economics originally promoted by previous left-wing governments as an alternative to neoliberal capitalism. At the same time, government and NGO staff employed to promote it pushed the importance of ‘added value’ – a concept that closely aligns with global cultures of entrepreneurialism. Precisely what the value was or how one was supposed to add it, however, was never made clear. At times added value aligned closely with modern management concepts of ‘value-added propositions’; at other times it referred to the labour and sociality behind goods and services. This chapter explores the ambiguity of ‘added value’ to make a methodological contribution. While anthropologists of policy have often explicitly or implicitly acknowledged the ambiguity of what policy is, I argue that it is important to make these assumptions explicit. The goal is not to argue for a specific definition of ‘policy’ but rather to highlight how our techniques for analysis affect the knowledge we generate. Consequently, by making them explicit, we can best judge the insights of others and work toward generating alternative analyses. In describing how I approached the challenging analysis of ‘added value’, I offer an alternative analytical technique for approaching the ambiguity of policy, one that does not automatically assume that policy only ever serves to paste over the gaps.

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