Matthew Cobb
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Making an impact
Brian Cox, Jodrell Bank and changing perceptions of science in the twenty-first century
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The University has a long tradition of outreach to the public in Manchester and beyond, but in the early years of the twenty-first century the impact of this work – in particular that of physics and astronomy – became global, with consequences for both the University’s reputation and student recruitment. The spark was the appearance of particle physicist and one-time pop star Professor Brian Cox on a series of BBC science programmes – first as a presenter of Horizon programmes (2005–09), then as presenter of high impact series: Wonders of the Solar System (2010), Wonders of the Universe (2011), Wonders of Life (2013). These series captured the popular imagination and were quickly recognised as being partly responsible for a major increase in student recruitment to undergraduate degrees in physics, in Manchester and beyond. The Jodrell Bank observatory also became the focus of outreach relating to astronomy, through TV programmes (Stargazing Live – 2011–19), the inscription of the Lovell Telescope as a UNESCO World Heritage site, and the annual award-winning bluedot festival of music, science and culture (2016 onwards). Using interviews with the key participants, this chapter will explore how the ‘Cox Effect’ took off, its impact on recruitment to physics and astronomy in Manchester and beyond, and the way that Jodrell Bank in particular has re-emerged as a key emblem of the University.

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