Material masculinities

Men and goods in eighteenth-century England

Author:
Ben Jackson
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This book brings together over 25 years of scholarship on eighteenth-century gendered consumption to provide an important and necessary survey of middling and elite men’s material culture and consumer behaviour in the period c.1650–1850. Since the early 2000s, scholarship has unquestionably shown that men were active participants in a consumer society buying for their persons, their families, and their communities, but how and, importantly, why men engaged so much in the ‘consumer revolution’ is less clear. Furthermore, the wider significance and repercussions from this consumer and material engagement remain under-explored. This timely monograph explores the complexities of men’s material lives as they rose up the social hierarchy, as they matured from boys to men, as they married and established households, as they socialised in town and on the hunting field. The book studies five ‘material masculinities’ (boyhood, householder, mobile man, discerning consumer, and gentleman sportsman) to highlight the materiality of masculine identity formation and experience and its power dynamics. Material masculinities’ examination of these varied masculinities within a rich variety of historical sources reveals that men came to rely on goods to construct a variety of masculine identities. In doing so, their material choices, desires, practices, and skills shaped the material and consumer culture of eighteenth-century England. Goods, the book argues, helped men know themselves in a period of significant social, cultural, economic, and political change – change that was underpinned by men’s active participation in the commercialisation of British society in this pivotal period of English history.

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