Pierre-Yves Donzé
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Introduction
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This introduction gives the purpose and content of the book. In particular, it discusses the relevance to write (and read) a book on the business history of Rolex. It shows that no academic research has ever been carried out on the topic and demonstrates why (a conscious decision by the company not to talk about its history to keep the myth intact). Next, the introduction explains the approach followed by the author (business history and design management) and the sources, indicating the originality of the work.

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The making of a status symbol

A business history of Rolex

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