Pierre-Yves Donzé
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The mass production of chronometers (1920–1945)
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Chapter 3 explores the implementation of a system of mass production for high-quality watches by Aegler SA, the company that supplies Rolex with watch movements. The discussion focuses on two main points.

First, the chapter analyses how Aegler used the Watch Control Office, an organization set up by local authorities to carry out tests on the precision of watches and hence encourage manufacturers to improve the quality of their products. This highlights two different practices: Aegler used first the services of this office for independent quality control. When it developed new movements, it submitted a few of them to check if these new designs were precise enough. At the same time, when a new movement had achieved a stable technological level, Aegler submitted massively industrial-produced movements to obtain a large number of certificates delivered by this office as proof of the high-quality of the brand. This was broadly used in advertising.

Second, the effects of the industrialization of movement production on labour relations is realized on the basis of the archives of the local trade unions. It shows a shift from conflicts and strikes in the 1920s to better relations in the 1930s, despite the Great Depression, which severely affected the company. This change resulted from paternalistic actions developed by the owner-family towards the workers. Social peace in the factory was a factor that enabled fast-growing production after the 1940s.

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The making of a status symbol

A business history of Rolex

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