Joanne Hollows
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Feminism, cultural studies and popular culture
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This chapter explores the movement of feminism into academic life in general and the study of popular culture in particular. It explores main ways in which feminist research into popular culture entered academic life. By the mid-1970s, the study of women and popular culture across a range of disciplines often centered on questions about 'images of women'. Cultural studies have often been dominated by questions of how 'popular culture' has been defined. The ways in which the 'popular' is conceptualised shapes the ways it is studied and analysed, and, in tum, shapes different ideas about cultural politics. The chapter draws on Stuart Hall's discussion of the four different ways in which 'the popular' has been conceptualised, and explores the ways in which each conception of 'the popular' implies a different notion of feminist cultural politics.

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