Feminism, Femininity and Popular Culture

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Joanne Hollows
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This book introduces some of the key ideas which have their roots in what has become known as 'second wave feminism', the ideas and practices associated with the women's movements of the 1960s and 1970s. While it might seem unnecessary to turn back to this period of feminist struggle, there are a number of important reasons for doing so. A major concern of the book is the ways in which popular culture and femininities need to be studied historically. For this reason, it is also necessary to understand feminist identities as the product of specific historical contexts. The book explores some themes in the history of second-wave feminism and has inevitably sacrificed complexity in the interests of brevity by placing greater emphasis on feminisms in the US. It discusses one form of feminism which sees femininity as inferior to masculinity: that is, that equality between men and women might be achieved if women rejected feminine values and behaviour in favour of masculine values and behaviour. The book also demonstrates that understanding of popular culture has been central to many feminists whose work has been informed by cultural studies. One of the main arguments and themes throughout the book is that what it means to be a woman is not something fixed for all time but is subject to transformation, contestation and change.

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