Sharon Beder
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Corporate propaganda and global capitalism - selling free enterprise?
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This chapter examines the way in which capitalism has been underpinned by a self-conscious propaganda campaign on the part of the world's major corporate powers. The rise of corporate propaganda since the 1970s has been particularly aimed at selling the idea of free, unregulated business enterprise and an accompanying policy agenda that facilitates the expansion and spread of global capitalism. Capitalism came under attack during the late 1960s and early 1970s when the counter-culture movement brought with it a proliferation of public interest groups that challenged the authority of business and sought government controls over business activities. In response to the significant decline in confidence in free enterprise in the 1960s and 1970s, the US Advertising Council launched a major campaign in 1976 to promote free enterprise, or as the Council termed it: 'create greater understanding of the American economic system'.

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