Peter Wilkin
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The revolution will now be televised' - strategies of communication and class conflict in Brazil
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This chapter examines Brazil's developing democratic political culture and the tensions within it. It also examines the role that the means of mass communication play in the struggle between the Workers' Party (PT) and its incumbent President Lula da Silva, and the dominant media institution, the Globo network. The chapter provides a brief overview of the background in which the PT emerged in a Brazil restored to democracy in 1985. The chapter sets out the major structural and institutional forces that have influenced the development of Brazilian political culture. It presents the way in which social and political struggle in Brazil has taken place against the backdrop of a mainstream capitalist media that has been openly hostile to the policies and ambitions of the PT and its allies. There are a number of directions and they each reflect the fault-lines along which class conflict in Brazil has long been directed.

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