The oratory of David Cameron
in Conservative orators from Baldwin to Cameron
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This chapter analyses the oratory and rhetoric of David Cameron in relation to seven exemplars. Firstly, Cameron’s his to the Conservative Party Conference in 2005; secondly, his first appearance at PMQs as Leader of the Opposition later the same year; thirdly, his introduction to webcameron in 2006; fourthly, his party election broadcast on expenses in June 2009; fifthly, his performance in the first televised debate in the 2010 general election; sixthly, his parliamentary apology for Bloody Sunday, made a few month later; and seventh, his appearance on David Letterman’s Late Show in 2012. This chapter analyses all seven interventions and asks several key questions. Does Cameron have a characteristic style? Does he project, or even seek to project, a consistent persona? Or does his oratory differ markedly – and usefully – according to the forum in which he is speaking or, indeed, according to who is writing his speeches? Finally, if every man has the defect of its own virtues, is this especially true of David Cameron?


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