Part Iii: The human face of globalisation
in The ascent of globalisation
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In 1999, when French farmer José Bové’s protested against the WTO, he became a symbol of the growing discontent with globalisation. There was a growing feeling that globalisation mainly benefited transnational corporations, not ordinary people.

It was just one of many protests around the world, and led the political and business elites to re-think globalisation. The results were efforts to re-engineer the global architecture to give it a human face by instilling universal values or norms into markets, and to encourage transnational corporations to embrace corporate social responsibility.

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