Exposed
Living with scandal, rumour, and gossip
This book illuminates the personal experience of being at the centre of a media
scandal. The existential level of that experience is highlighted by means of the
application of ethnological and phenomenological perspectives to extensive
empirical material drawn from a Swedish context. The questions raised and
answered in this book include the following: How does the experience of being
the protagonist in a media scandal affect a person’s everyday life? What happens
to routines, trust, and self-confidence? How does it change the basic settings
of his or her lifeworld?
The analysis also contributes new perspectives on
the fusion between interpersonal communication that takes place face to face,
such as gossip and rumours, and traditional news media in the course of a
scandal. A scandal derives its momentum from the audiences, whose engagement in
the moral story determines its dissemination and duration. The nature of that
engagement also affects the protagonist in specific ways. Members of the public
participate through traditional oral communication, one vital aspect of which is
activity in digital, social forums.
The author argues that gossip and
rumour must be included in the idea of the media system if we are to be able to
understand the formation and power of a media scandal, a contention which
entails critiques of earlier research. Oral interpersonal communication does not
disappear when new communication possibilities arise. Indeed, it may be
invigorated by them. The term news legend is introduced, to capture the
entanglement between traditional news-media storytelling and oral narrative.