Valentina Vitali
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The time of popular cinema
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This chapter revisits the global economic, social and cultural dynamics that characterised the period from mid-1950s to the late 1970s, when places as far apart as Japan and Mexico, South Korea and Italy embarked on ‘economic miracles’. While social movements forced governments into important political concessions, a popular ‘youth culture’ took shape – simultaneously a new market for commodities and a mode of renegotiating the boundary between the public and the private. In Europe and in the United States these changes took place under the aegis of Keynesian economic policies that favoured controlled approaches to industry and restrained the kind of short-term speculative capital that was responsible for, among other things, cheaply produced popular films. But neither were Keynesian economic policies adopted uniformly across the globe, nor was this situation to last into the 1980s.

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Capital and popular cinema

The dollars are coming!


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