The exclusion of giallo films from the history of Italian cinema
in Capital and popular cinema
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The first part of this chapter looks at how the global changes described in the previous chapter manifested themselves in Italy and offers evidence that there the kind of capital typically associated with popular genre films, short-term speculative capital, was a minor and strictly contained player within the country’s economy. Mario Bava’s cult thriller La ragazza che sapeva troppo was produced under these conditions. The second part of the chapter examines Bava’s film in its broader context, where small productions seeking to make a quick profit by monetising well tested sales points such as nudity and suspense where, at best, tolerated always critically ignored, in spite of their experimental and innovative character.

Capital and popular cinema

The dollars are coming!

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