The cinema of Fernando Méndez
in Capital and popular cinema
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This chapter presents the reader with an entirely different formation: Mexico between the late 1950s and early 1960s, where, unlike in Italy at the time, highly speculative capital interests were at the top of government policy. The chapter traces the rise of Fernando Méndez from an obscure maker of generic films in the 1940s to one of Mexican cinema’s most prominent figures. Méndez’ rise coincided with the film industry’s integration into the Mexican state’s proto-neoliberal agenda. An analysis of Fernando Méndez’ horror films shows that the films stage dimensions of this process. Mexican film historians, in line with their country’s circumstances and dominant interests, have, as a result, always included Fernando Méndez in the history of their cinema, as an auteur of a certain kind of popular films.

Capital and popular cinema

The dollars are coming!



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