Rob Stone
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Eyes that entangle
La ardilla roja (1993)
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This chapter describes the film La ardilla roja, which is about a suicidal ex-rocker called J who takes advantage of Sofía's amnesia to convince her to be his girlfriend. It discusses the process of scripting, casting, shooting and editing the film. Medem made his cast understand the subjective truths of their fabricated characters by endowing them with genuine emotion. La ardilla roja, which was shot in nine weeks on a budget of 200 million pesetas, was ultimately to be screened at Cannes. Medem designed a fresh, natural look for the film that affected a realistic contrast to the subjectivities of the protagonists and the range of flamboyant point-of-view shots underwater, inside jukeboxes, from the perspective of the squirrel. Having initially gone begging for an American distributor, La ardilla roja was eventually sold to ancillary markets in twenty-seven countries, including all of Europe, New Zealand, Australia, Hong Kong and Cuba.

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