'I am not a target market'
Coupland, consumption and junk culture
in Douglas Coupland
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This chapter explores Coupland's ambiguous representation of consumption with particular reference to his evolving, and idiosyncratic, fascination with rubbish; waste is a vital and ethically complex category in his fictional aesthetic. Indeed, the novelist's work resonates with the founding concept of Don DeLillo's Underworld (1998), that ‘waste is the secret history, the underhistory’ of civilization. It focuses on Coupland's interpretation of the practices and unconscious habits of mind that surround contemporary commercial activity. The first section focuses on Coupland's evocation of consumer culture. The second and third sections explore the afterlife of objects.

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