‘Healthy marriage’ and the family
in The Bush administration, sex and the moral agenda
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This chapter focuses on the policy of the administration of George W. Bush for healthy marriage and the family. It suggests that, during the Bush administration, the issue of marriage was often discussed in the context of the same-sex marriage debate and that affirmations of the importance of marriage were usually coded calls for the prohibition of same-sex unions. The chapter discusses efforts to address and eliminate the marriage tax penalty and analyses the administration's establishment of the Healthy Marriage Initiative. It contends that the principle of promoting and strengthening marriage as an institution bolstered the administration's ties with established morality and had a particular resonance with active churchgoers, while provoking little opposition or hostility.

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