Conclusion
The politics of morality,the 2004 presidential election and the Bush legacy
in The Bush administration, sex and the moral agenda
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This chapter sums up the key findings of this study on the sex and moral agenda of the administration of U.S. President George W. Bush. The result indicates that Bush's emphasis on broad moral principles helped in rallying Republican supporters, and that his approach to moral politics reaped electoral rewards. The chapter explains the role of moral issues such as same-sex marriage and abortion in mobilising electoral support and in encouraging turnout among white Protestant evangelicals. It discusses the 2004 presidential election exit polls, revealing that 22 per cent of voters saw moral values as the most important issue facing the nation, and another survey which found that 27 per cent chose moral values as the principal issue determining the way in which they voted.

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