The Europeanisation of the regulation of book markets
The ‘Television Without Frontiers’ Directive
in The European Union and culture
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This chapter focuses on the developing of EU-level policies in the field of book pricing from the 1980s until today. It details the impact of EU-level policies on national policies, looking more specifically at France, Germany, and the United Kingdom. As in the audio-visual sector, economic principles were applied to the policy sector; yet no EU-level legislative solution was agreed in order to regulate book trade at the EU level. The chapter argues that although the ECJ and the powerful ‘economic’ DGs of the European Commission were successful in imposing policy change in countries where dirigiste solutions were in place, most states did not feel that their own policy and legislative arrangements were under threat and thought that fixed price systems could best be preserved by respecting the subsidiarity principle.

The European Union and culture

Between economic regulation and European cultural policy

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