The Daily Express and the anti-Market campaign
in British national identity and opposition to membership of Europe, 1961–63
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This chapter examines the campaign launched by the Daily Express against Great Britain's application to the EEC. It evaluates the roots, nature and centrality of national identity issues employed by the Express during its pursuit of the anti-Market campaign and examines the parameters and methods of Lord Beaverbrook's campaign, both within and outside Fleet Street. It analyzes manipulation of the banal components of identity, both as a defence of a British way of life and as part of a discourse on issues of national sovereignty, agriculture and Commonwealth trade.

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