Mercantile connections
in Scotland, the Caribbean and the Atlantic world 1750–1820
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This chapter focuses on the mercantile connections of Scots in the West Indies. It analyzes the case of the firms of Alexander Houstoun and Co. and the Baillie family's houses in London and Bristol which demonstrate the transatlantic nature of Caribbean enterprise. As with plantation management, kinship networks underpinned the ways in which mercantile concerns organised themselves. This chapter discusses the transfer of strategies and other measures and innovations employed by merchants to exploit better opportunities and to address the challenges and crises confronting them in the transnational world of exchanges.

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