Mediated politics, promotional culture and the idea of ‘propaganda’
in Theorising Media
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This chapter analyses the idea of propaganda in relation to the media. It looks briefly at the history of propaganda as a word applied to the political realm, and establishes some connections of propaganda with classical precepts and dispute concerning norms for political speaking. The chapter examines how notions of propaganda and the propagandistic are positioned within the complex and controversial field of mediated political culture. It explains how politics is conducted as a business of publicity and mediation in the broader social and cultural settings of a routine promotionalism, and also argues that the notion of propaganda is by itself inadequate to the needs of analysis.

Theorising Media

Power, form and subjectivity


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