‘The centre of everything’
Ireland at the Dundrum Town Centre
in Defining events
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This chapter describes the idea that Dundrum Town Centre embodied a new set of urban conditions, which were expressed widely and with dramatic effects throughout Ireland during the time known as the 'Celtic Tiger'. In contrast to the general type of shopping mall built in Ireland in the two decades before Dundrum's construction, Dundrum is a dense, confined structure, almost a kilometre long. Dundrum Town Centre was produced through the assemblage of elements and processes driving the production of contemporary urban space. In the experience economy, architecture and design have become a foundational part of place-making and urban branding strategies. At Dundrum, in line with retail-led regeneration strategies found internationally, place-making is expressed through design, marketing, advertising and promotional and cultural events. In redesignating Dundrum, Dun Laoghaire-Rathdown County Council understood the scale of the change, and that any new development would rapidly improve its capacity to raise local business taxes.

Defining events

Power, resistance and identity in twenty-first-century Ireland

Editors: Rosie Meade and Fiona Dukelow


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