This article looks at contemporary film scholarship in order to address one of the
disciplines pressing questions: the place of cinema in a context of rapid
technological change. Rather than simply focus on technology, however, the article
calls for a broad set of criteria to define what counts as cinema today. In
particular, it revisits the concept of expanded cinema and treats filmmaking as an
event that combines the contexts of production and reception. Finally, the article
insists on the relevance of film studies as a field that will continue to lead the
debate on moving image media.