In this paper, I examine the role of emotional contagion in our affective engagement
with narrative fiction film, focusing in particular on how spectator responses based
on emotional contagion differ from those based on more sophisticated emotional
processes. I begin by explaining emotional contagion and the processes involved in
it. Next, I consider how film elicits emotional contagion. I then argue that
emotional contagion responses are unique and should be clearly distinguished from
responses based on other emotional processes, such as empathy. Finally, I explain why
contagion responses are a significant feature of spectators engagement with narrative
fiction film.
This paper attempts to trace the psychological routes to empathy by assessing the
relative merits of three alternatives. Traditionally, empathy has been explained in
terms of two psychological processes: association and simulation. After concurring
that associative connections play a significant role in generating empathy, the paper
focuses on the imaginative activity of simulation, arguing that many of our
empathetic responses to film characters can be spelt out in the alternative terms of
emotion related appraisal. In order to demonstrate this point, the paper analyses an
example of empathy from Hitchcock‘s Psycho (1960), concluding that the term
‘simulation’ should be reserved for those instances in which we deliberately attempt
to imaginatively entertain a characters thoughts and feelings.
One key aspect of characterization is the construction of character psychology, the
attribution to fictional representations of beliefs and desires, personality traits,
and moods and emotions. Characters are products of social cognition, the human
propensity for making sense of others. However, they are also products of artists who
fashion them to appeal to our nature as social beings. Through an analysis of Todd
Solondz‘s Welcome to the Dollhouse (1995), this paper describes three processes of
social cognition which are crucial for audiovisual characterization: folk psychology,
causal attribution, and emotion expressions.
Film viewers responses to characters are of a great variety; global notions of
‘identification’, ‘empathy’, or ‘parasocial interaction’ are too reductive to capture
their rich nuances. This paper contributes to current theoretical accounts by
clarifying the intuitive notion of ‘being close’ to characters, drawing on social and
cognitive psychology. Several kinds of closeness are distinguished: spatiotemporal
proximity, understanding and perspective-taking, familiarity and similarity, PSI, and
affective closeness. These ways of being close to characters interact in
probabilistic ways, forming a system. Understanding its patterns might help us to
more precisely analyze the varieties of character engagement, which is demonstrated
by an analysis of David Fincher‘s Fight Club (1999).