Xavier Aldana ReyesManchester Metropolitan University

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‘Who ordered the hamburger with AIDS?’
Haematophilic Semiotics in Tru(e) Blood
in Gothic Studies
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This article analyses the role of blood in the American series True Blood. It opens with a reassessment of sexual readings of vampires that complements previous work on their metaphorical significance for Queer Studies and focuses on the complex AIDS burger sequence,in Season One. The article then explores how artificial blood, ‘TruBlood’, may function as a radical attack on vampires which mirrors how commodity culture has adapted to suit the needs of marginal communities. Lastly, the article turns to non-genetic blood ties to show how ‘true’,blood (i.e. personal or individual) is the only substance that actually unites creatures in the series.

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