Goth Beauty, Style and Sexuality: Neo-Traditional Femininity in Twenty-First-Century Subcultural Magazines
in Gothic Studies
Abstract only
Get Access to Full Text

Individual article purchase

Individual articles are available for purchase via Reprints Desk, click below for more information

Reprints Desk

 

Have an Access Token?

You can redeem an access token by logging in through the link below

Redeem token

 

Have Institutional Access?

Access content through your institution by choosing the below option and using your institutional log-in.

Connect via institution

Whilst the focus of much criticism has addressed goth as a subculture, considerably less attention has been given to the gendered status of marketing and advertising in subcultural magazines, whilst ‘glossy’ goth magazines have enjoyed little concerted analysis at all. Subcultures are frequently represented by participants and critics as ‘idyllic’ spaces in which the free play of gender functions as distinct from the ‘mainstream’ culture. However, as Brill (2008), Hodkinson (2002) and Spooner (2004) have identified, this is unfortunately an idealistic critical position. Whilst goth men may embrace an ‘androgynous’ appearance, goth women frequently espouse a look which has much in common with traditional feminine values. Slippages between subcultural marketing and mainstream advertising are frequent and often neotraditional in their message regarding masculinity and femininity. In using critiques of postfeminism alongside subcultural theory, I seek to reevaluate how gender functions in these publications. By close inspection of scene representations of ‘goth’ in the twenty-first-century through magazines such as Gothic Beauty (US), Unscene and Devolution (UK), as well as interviews with participants, I argue women’s goth fashion, sexuality and body image often (but not exclusively) represent a hyperfemininity which draws from conventional ideas of womanhood.

INFORMATION
METRICS
All Time Past Year Past 30 Days
Abstract Views 243 204 9
Full Text Views 57 44 1
PDF Downloads 74 60 1
RELATED CONTENT