This chapter focuses on the entrepreneur Jean Hoeufft who remitted subsidies not only to the United Provinces and Sweden but also to many of France’s other allies during most of the Thirty Years’ War, including Hesse-Cassel and Transylvania. It deals with Hoeufft’s role as the organizer of subsidy payments from the king of France to his allies and argues that French foreign policy would not have functioned without him. Hoeufft came to occupy a quasi-diplomatic status, possessing commissions of different sorts from France, Sweden, and the United Provinces. The chapter details the different structure of the payments, detailing how the French paid much more to remit the Swedish subsidies than the Dutch ones. Hoeufft’s credit came to be viewed as necessary to the alliance, enabling him to secure payment from the notoriously unreliable French. For Hoeufft, the Cardinals’ foreign policy, and particularly the payment of subsidies, enabled his entrepreneurial strategy, allowing his family to profit from occupying a unique position in European commerce and politics while advancing the Calvinist cause.

in Subsidies, diplomacy, and state formation in Europe, 1494–1789
Visualising obesity as a public health concern in 1970s and 1980s Britain

This chapter examines the use of visual images to promote healthy eating as a tool of disease prevention in British health education during the 1970s and 1980s. It analyses the activities of the HEC, and especially its poster output, in reorienting nutrition as a major part of its activities, and simultaneously highlights the role of public information films and commercial television in providing ancillary educative content through the documentary format. Though representing only a fraction of the filmic and poster material produced on nutrition and disease at this time, these examples reveal how scientific knowledge about dietetics and disease causation were entangled in a range of cultural and representational practices focused on tropes of gender, body image and the ‘cult’ of slimming. By coding disease risk in terms of particular visual attributes and specific practical preventive measures, these images functioned to express and articulate specific health ideologies. These ideologies promoted the idea that individualised health risks, often visualised through the obese body, could be overcome (at least in part) by complying with a myriad of health advice that together would construct individual balanced good health.

in Balancing the self

The chapter argues that we need to set subsidies in their wider context as just one of many ways of transferring war-making resources across political jurisdictions. Subsidies belong to the contractual forms which emerged during early modernity and which in this chapter are termed Fiscal-Military Instruments. Direct recruitment, foreign regiments, auxiliary troops and subsidy troops were all Fiscal-Military Instruments which evolved across early modernity as ways of transferring men, money, materials, services, information, and expertise between partners. Such instruments facilitated what were high-risk arrangements between partners who were often justified in mistrusting each other.

in Subsidies, diplomacy, and state formation in Europe, 1494–1789
Open Access (free)
Practices, conflicts, and impact in the sixteenth century

The chapter argues that Swiss reception of pensions in the sixteenth century implied asymmetrical political relations between the Swiss Confederacy and its allies. There was significant dependence on France as a patron power with respect to both private and public pensions. The study shows the growing political importance of external involvement and makes it clear that the elites with informal connections to France benefited personally from foreign-policy relations. Foreign involvement became something of an obligation which no political actor could avoid. The picture of pensions painted by the treaties as a sign of French royal affection, and the equality suggested by the friendly rhetoric of the military alliances, thus constituted an unconvincing attempt to conceal the asymmetry in Franco-Swiss political relations.

in Subsidies, diplomacy, and state formation in Europe, 1494–1789

This chapter outlines how and why civil aviation schedules were regulated in the post-war period, tracing the shifting regulatory relationships between the British state, business and individual workers during the four decades after 1954. It argues that programmes to manage imbalance did not neatly map onto broader changes in British politics. Throughout the second half of the twentieth century, British governments consistently refused to formally control airline schedules. Regulations limiting working hours and attempting to balance the duty cycle were introduced, but responsibility for fatigue management ultimately remained with individual pilots, and regulation and enforcement thus continued to be permissive and flexible. Despite supposed shifts from social democratic to neo-liberal governments in Britain, a liberal, gentlemanly professionalism remained a consistent frame for the regulation of work and fatigue. Through its examination of aviation scheduling, therefore, this chapter asks how and why new selves were constructed and regulated in the post-war period at the expense of structural adjustments to working environments; sets out a new timeline for twentieth-century subjectivity; and historicises present-day concerns with work-life balance and the costs of overwork.

in Balancing the self
Sweden and the lesser powers in the long eighteenth century

This chapter explores the strategic challenges facing the lesser powers during the long eighteenth century. It also examines to what extent the emergence of a new European states system, the novel scale and intensity of warfare, and the growing strength of the fiscal-military state over time rendered the role of the lesser states as subsidy recipients more problematic, not only in the Holy Roman Empire but also in a more general European sense. With Sweden as the point of departure, this study allows us to acquire a deeper understanding of the conditions under which the lesser powers acted, as well as of the reasons why the international system increasingly came to be dominated by the great powers.

in Subsidies, diplomacy, and state formation in Europe, 1494–1789

The focus of this chapter is on the notion and practice of subsidies in French politics and diplomacy in the seventeenth century. For France subsidies were an important means in the struggle against the House of Habsburg, a means that was made possible by the fact that the realm was quite advanced in its state-building process and that the king hence had a solid income through taxes. By means of its subsidies, France influenced the state-building process in other territories and also contributed to the fact that a balance between Protestants and Catholics was reached in Germany and Europe.

in Subsidies, diplomacy, and state formation in Europe, 1494–1789
Dietary advice and agency in North America and Britain

This chapter traces the history of healthy eating in the second half of the twentieth century in terms of the advice offered by the authors of self-help books in the USA and UK. It examines the transatlantic nature of programmes for balance, comparing advice about obesity and dieting, exploring the cultural authority of celebrity dietitians and assessing the degree of knowledge exchange between the two countries. In doing so, it investigates the ways in which readers learned about ‘healthy eating’ on a day-to-day level, generating a detailed historical analysis of the ‘healthy diet’ ideal and the ways in which the self-help genre contributed to the ‘health manufacturing’ process. Mobilising persuasive motivational language along with scientific jargon, self-help authors were able to simultaneously promote their own status and appeal to readers’ sense of agency. Analysis of self-help also reveals, however, the controversies associated with self-help and the promotion of healthy balanced diets.

in Balancing the self

This chapter investigates how the conjunction of socio-economic, cultural and political contexts made the midlife crisis – as both concept and experience – possible. By juxtaposing advice literature on healthy ageing in America, the work of marriage guidance counsellors in Britain, as well as cinematic and literary representations of the ‘emotional typhoon’ experienced during midlife transitions, it argues that the popularity of the term ‘midlife crisis’ lay in its resonance with growing concerns about the collapse of the American dream and post-Second World War anxieties about threats to the stability of the nuclear family. In both cases, notions of emotional balance were reconfigured by obsessions with the autonomous individual and the gospel of consumption. The belief that life could begin again at 40 was used to restabilise a seemingly unbalanced Western capitalist economy that could only be sustained by prolonging productivity and encouraging spending across the whole life course.

in Balancing the self
Diplomacy, cross-border patronage, and the negotiation of subsidy alliances in the north-western part of the Holy Roman Empire (late seventeenth century)

The chapter focuses on the practices of diplomacy and various cross-border negotiations concerning the formation of foreign subsidy alliances on different levels in the north-western periphery of the Holy Roman Empire in the first decades after the Peace of Westphalia. This field of inquiry is explored in three case studies: (1) the attempt of the duke of Neuburg to use subsidies to recruit and equip substantial military forces and the career of Georg Christian von Hessen-Homburg as negotiator and struggling military entrepreneur, (2) Münster’s prince-bishop Christoph Bernhard von Galen and his English subsidy alliance in 1665/1666 directed against the Republic of the Netherlands, and (3) the involvement of German princes in the Dutch War of 1672 and Wilhelm von Fürstenberg’s diplomatic role in the formation of a subsidy alliance. It argues that subsidy alliances not only provided major European powers with boots on the ground and the necessary infrastructure for pursuing military campaigns; they also afforded minor princes the chance to promote their interests in territorial security, expansion, as well as a military asset of symbolic value to enhance their status on the larger European stage.

in Subsidies, diplomacy, and state formation in Europe, 1494–1789