In the late 1960s, Kaprow embarked on a fresh conceptualisation of the Happening as a fusion of radical pedagogy and sociology, which could act an innovative educational tool. Despite Kaprow’s oft-cited ambivalence toward photography, this went hand in hand with a new receptiveness to the medium, with performances incorporating the act of taking photographs as a way of generating knowledge and facilitating interaction. These experiments, which were shaped by sociological writings on education and nonverbal communication, together with conceptual photography, received their fullest treatment in Project Other Ways, a pedagogic collaboration with the educator Herbert Kohl in Berkeley between 1968 and 1969. While Project Other Ways has been treated as an outlier in Kaprow’s practice, Chapter 1 establishes its connections with the artist’s longstanding investment in art education, sociology and communications theory, and with the broader transformation of the Happening during the late 1960s and the 1970s.
Beyond the Happening uncovers the heterogeneous, uniquely interdisciplinary performance-based works that emerged in the aftermath of the early Happenings. Although by the mid-1960s Happenings were widely declared outmoded or even ‘dead’, this book shows how multiple practitioners continued to work with the form during the late 1960s and 1970s, pushing it into complex studies of interpersonal communication that drew on, but also contested, contemporary sociology and psychology. Focusing on Allan Kaprow, Marta Minujín, Carolee Schneemann and Lea Lublin, it charts how they revised and retooled the premises of the Happening. The resulting performances directly contributed to the wider discourse of communication studies, as it intersected with the politics of countercultural dropout, alternative pedagogies, soft diplomacy, cybernetics, antipsychiatry, sociological art and feminist consciousness raising. The network of activity generated through these interactions was inherently international, as artists sought to analyse the power dynamics involved in creating collaborative works in an increasingly globalised world. Beyond the Happening will be of interest to art historians engaged with performance practice after 1960, particularly in the USA, Europe and Latin America, and with the cross-fertilisation uniting Happenings, media art, body art, feminist art, conceptualism, photography film and video.
Carolee Schneemann played a vital role in the development of performance art beyond the early Happenings, formulating what she termed ‘Kinetic Theatre’, which concentrated on the dynamics of group collaboration and sensitisation. Schneemann conducted a sustained investigation of psychosocial interrelation, attempting to transform her Happenings into living, fluid image structures that could facilitate physical and mental communion between participants. Chapter 3 demonstrates how this was elaborated in dialectical relation to contemporaneous sociological, anthropological and psychological studies of communication. This was particularly evident in Schneemann’s 1967 Happening at the Roundhouse in London during the Dialectics of Liberation Congress. While focusing on this event, the chapter roots Schneemann’s vision in her earliest collective actions such as Labyrinth (1960), and concludes by proposing that, although Schneemann stopped making group work in 1970, her critical engagement with sociology and psychology would become an important element of US and UK art practice allied with women’s liberation.
This chapter explores the ideological implications of ‘close reading’. Starting with a re-consideration of I. A. Richard’s work, the chapter uses a reading of Jane Eyre to examine different kinds of textual analysis, including ones that are far removed from dominant forms of literary criticism. The chapter ends by engaging with current debates on how reading and literature should be taught at school.
This chapter radically re-orients discussions of the common reader by tracing the concept back to the religious and political disputes of the seventeenth century. Having shown that notions of the common reader long predate Virginia Woolf and Samuel Johnson, the chapter provides an extended reading of Woolf’s theory of reading, which it contrasts with the one provided by F. R. Leavis.
The conclusion assesses the impact of performance art’s imbrication with communications theory on contemporary practice, focusing on how artists have used the tactic of the breaching experiment to question received patterns of socialisation. It considers artists including Pilvi Takala, Pope.L, Adrian Piper and Otobong Nkanga, who have mobilised their bodies to challenge patterns of social behaviour and their intense policing according to highly normative models, shaped by constructs of gender, race, sexuality and ability. The conclusion also investigates how artists have used reperformance to continue the experiments explored in Beyond the Happening, but also to highlight their blind spots and take their ideas in new directions.
This chapter explores the implications of the findings. The book raises questions about how people categorise ‘the economy’ and economic compared with other categories such as cultural. The chapter returns to other ethnographic work about both Brexit and the USA which suggests people ‘entwine’ their economic and cultural beliefs. It challenges widespread assumptions that higher-income people ‘entwine’ less and that they believe ‘the economy’ is more important. This book suggests higher-income participants entwine as much as lower-income ones, but in different ways. It challenges those political behaviour writers who categorise ‘economic’ simplistically or downplay the economic element to opposition to migration and distrust of expertise. Finally, while the lack of previous work of this nature makes it hard to be certain, the book suggests the concept of ‘the economy’ is losing valence, based on common goals of growth for instance, and more contested along income lines. It supports those writers on depoliticisation and neoliberalism who argued there was always likely to be a backlash against appeals to vote for the sake of what people increasingly see as a rigged economy. The book urges further research to track whether understandings of ‘the economy’ are changing over time.
Responding to Franco Moretti’s theory of ‘distant reading’, this chapter argues for an approach to reading that can combine a respect for non-specialist readers with a post-structuralist scepticism about humanism. It takes Cornelia Parker’s artful work on Magna Carta as a paradigm of how theories of reading and interpretation need to find ways of acknowledging the importance of humour and playfulness in the reading experience.
This chapter interprets the four preceding findings chapters. It outlines a divergence between the high-income district understanding of ‘the economy’, which can be described as formal and related to the mainstream politicians’ approach to ‘the economy’ as a neutral term for impersonal forces on the one hand, and, on the other hand, the more substantivist version that emerges from the low-income district of ‘the economy’ as ‘rigged’ and more closely related to human relations. Low-income participants mention social groups, particularly ‘the rich’, far more than high-income participants in talk about ‘the economy’. The chapter explores whether gender, age, political beliefs or education shape underlying understanding of ‘the economy’, concluding that they do in some respects but that income or experiences of ‘the economy’ have a stronger impact. Further research would need to be undertaken to test these findings and probe why participants with similar underlying understanding of ‘the economy’ often go on to support different economic policies. Explanations for the deeper distrust among low-income participants outlined in Chapter 6 are considered, with some support for the thesis that distrust is rooted in negative experiences of ‘the economy’ and that some experts are ‘out of touch’.
This chapter draws on sections of the fieldwork interviews about debt, government spending and taxation. It outlines the dominant strand in political economic writing which explains acceptance of austerity in the immediate years after the 2008 financial crisis as based on a ‘common sense’ moral revulsion for debt. The findings reveal low-income participants do not share the strong moral opposition to debt of higher-income ones. The ‘household debt analogy’ does not resonate with them. They tend to fear personal debt, do not see government debt as a serious problem, and feel bitter about the effects of austerity. Across both districts there is some common opposition to tax avoidance and the perceived low burden of tax on the rich. The chapter also suggests political economic writers who assume voters support simple ideas should do more research into what people do actually find to be simple; participants in this study did not appear to find neo-Keynesian ideas about debt less simple than the pro-austerity narrative, as is often suggested.