Kinneret Lahad
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On commodification
From wasted time to damaged goods

While the previous chapter focused on how ageism sexism and singlism coalesce, this chapter will cover an in-depth analysis of how they come together and are discursively articulated through the commodified language of time. Chapter Five includes various examples in which singlehood and single women’s subjectivity are constantly measured through the conditions of the marketplace. It also examines how this temporal economic language provides a set of powerful presuppositions, through which single women are objectified and ascribed with an inferior social status.

This line of inquiry allows a rich analysis of how age and gender based temporal logic conjoins with the rhetoric of demand and supply. In this chapter, the aim is to create a new understanding of what are considered as undisputed market laws, and the way time is reified and commodified. Following this line of thought, this discussion raises questions such as: To what extent does the abstraction of time act as a quantifiable measure that controls the lives of single women? What are the discursive mechanisms through which single women are considered as damaged goods, stamped with expiration dates? And lastly, how do temporal practices such as wasting time and accumulating time reconfigured in relation to single women’s time.

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A table for one

A critical reading of singlehood, gender and time


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