David Broughton
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The 2001 general election
So, no change there then?

This chapter considers the second successive Conservative election defeat in 2001 in the light of the previous four years of the party attempting to adjust to the first landslide mauling of 1997. The raw statistics of the 2001 general election paint a stark picture of the parlous electoral state of the Conservative Party. The Conservative election campaign of 2001 was partially successful so far as it went, from an admittedly low level of expectations, but it was the one which ultimately fought on wrong issues and wrong overall agenda. The Conservative Party was bound to fight the national election with William Hague as its leader, given that he had only been at the helm for four years since succeeding John Major. Throughout his leadership of the party, Hague anxiously sought 'proof ' that his overall strategy for recovery was working in terms of interim election results and opinion poll ratings.

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The Conservatives in Crisis

The Tories after 1997

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