Mia-Marie Hammarlin
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The introduction provides a detailed survey of existing research in the media-scandal domain. The author’s own perspectives are introduced, with an emphasis on ethnological and phenomenological theories which demonstrate the importance of understanding the scandal as a cultural phenomenon. The purpose is partly to explore the emotional experience of being the main figure of a media scandal, partly to study the complex media system that creates the scandal. What does the scandal feel like for the person who is affected by it, and what can these emotions teach us about both people and media? This book brings out more or less forgotten universal human existential aspects of media scandals, among other things by paying attention to the emotions of the affected parties.

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Living with scandal, rumour, and gossip


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