Mia-Marie Hammarlin
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In the middle of the media storm
in Exposed

This part of the book presents fundamental themes in the interviews with the central figures of the scandals and their partners. Several respondents testified to how their previously ‘given’ existence was transformed into an unfamiliar and terrifying chaos where nothing was the same. Every one of the affected people testified individually to tangible feelings of unreality and loneliness in the wake of the media scandal, a loneliness that was both voluntarily chosen and forced on them. Many of them dwelt on the experience of being stared at. Some people with a superficial or non-existent relationship to the protagonist of the drama seemed to respond to the scandal by staring intently at the scandalised person from a distance. Others demonstratively averted their eyes. It is a function on the part of the scandal, the author argues, that it causes guilt and shame in the affected individual as well as a feeling of being deprived of dignity in the full glare of publicity. Scandals are shame- and degradation-rituals, symbolic occasions where people are exiled into the guild of the guilty.

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Living with scandal, rumour, and gossip


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