Mia-Marie Hammarlin
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Gossip, rumour, and scandals
in Exposed

In this part of the book, the analysis of the relationship between the interpersonal and the mediated dimension of the public scandal is taken a step further. The chapter shows that these dimensions are more or less interwoven, a circumstance to which media researchers have not paid much attention because they have usually chosen to focus on the media themselves, employing a narrow definition of the ‘media’ concept. The overall question is: How is a media scandal possible, and through which media is it created? On close examination, it becomes clear that scandals have been mediated for centuries, and that general person-to-person conversations about them have played a notable part in that process. In a historical perspective, the oral distribution of news should in point of fact be considered a form of mediation.

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Living with scandal, rumour, and gossip


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