Mia-Marie Hammarlin
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Floorball Dad
in Exposed

This chapter is different from the others. This is partly because the main figure in the case that is described in detail is an anonymous private individual, partly because the story can be included in the concept of public shaming, with some folkloristic elements, rather than in that of a media scandal, although the two are related. The material is suitable for illustrating enduring relations between the local and the medial, between text and talk, and between journalism and gossip. The concept news legend is introduced, to pinpoint the narrative contagion and passing-down that take place among journalists and other news providers, in cooperation with the news audiences.

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Living with scandal, rumour, and gossip


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