ourselves will not have been taught any of what we are now
endeavouring to add to our curricula. In this instance, we cannot
emphasise enough the importance of reaching out to networks of other
scholars. Using socialmedia, such as #econtwitter and
#academictwitter, can be potentially useful in this regard.
The good news is that often, once one finds a
could just deliver prices to farmers, we'd have succeeded. And we did do that, but along the way we learned lessons – and changed our business model time and time again.’
The second phase of agtech applications started from 2010 onwards and was driven by changes in access to technology and a greater understanding of farming. Socialmedia offered new channels for information sharing: for example, by 2020 the Kenyan Dairy Farmers Forum on Facebook had 237,200 members
Getting beyond the hype to address deep market challenges (1995–2020)
things you don't have. We would send a vehicle to the market to buy at 10% above the selling price and then sell it. We didn't have enough scale. We had no international agreements with clothes suppliers. We were going to China and paying in dollars.
Outside the world of sub-Saharan African start-up e-commerce, informal sellers have simply gone on to socialmedia platforms as a way to connect
socialmedia using highly detailed psychological profiles built up
from their data. 23 This
is a clear mechanism by which the economically powerful actively aim
to change people’s tastes and preferences (which neoclassical
economics often assumes are fixed) on a mass scale.
Another example of this trend is the UK’s
‘Behavioural Insights Team’, also known as the