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Theory and practice

Considering how to communicate your research or engage others with the latest science, social science or humanities research? This book explores new and emerging approaches to engaging people with research, placing these in the wider context of research communication. Split into three sections, Creative Research Communication explores the historical routes and current drivers for public engagement, before moving on to explore practical approaches and finally discussing ethical issues and the ways in which research communication can contribute to research impact.

Starting from the premise that researchers can and ought to participate in the public sphere, this book provides practical guidance and advice on contributing to political discourse and policymaking, as well as engaging the public where they are (whether that is at the theatre, at a music festival or on social media). By considering the plurality of publics and their diverse needs and interests, it is quite possible to find a communications niche that neither offers up bite-sized chunks of research, nor conceptualises the public as lacking the capacity to consider the myriad of issues raised by research, but explains and considers thoughtfully the value of research endeavours and their potential benefits to society.

It’s time for researchers to move away from one-size fits all, and embrace opportunities for creative approaches to research communication. This book argues for a move away from metrics and tick box approaches and towards approaches that work for you, as an individual researcher, in the context of your own discipline and interests.

Clare Wilkinson
Emma Weitkamp

Internationally, public engagement and communication has become an important aspect of research and policymaking, allowing research establishments, and their researchers, to explore public perspectives on their work as well as providing access to research findings to wider publics. Alongside this, a considerable research communication and public engagement community has emerged, who are interested not only in the design, techniques and methods for research communication and engagement but also approaches to communicating creatively and evaluating the

in Creative research communication
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Storytelling and organizing creativity in luxury and fashion
Pierre-Yves Donzé
Ben Wubs

creative process within luxury conglomerates remained autonomous and decentralized, according to the existing literature. 1 The French holding company Moët Hennessy Louis Vuitton (LVMH), the world’s largest fashion and luxury group, is an excellent embodiment of this organizational change. 2 Today, LVMH presides over a €35 billion (approximately $39 billion) luxury and fashion empire from headquarters in the upmarket eighth arrondissement in Paris. This chapter is a case study of LVMH that explores the evolution of the fashion and luxury industries, entrepreneurship

in European fashion
Peter John
Sarah Cotterill
Alice Moseley
Liz Richardson
Graham Smith
Gerry Stoker
, and
Corinne Wales

varied by these local agencies, as they learn from experience. And it was this creative process of using nudges that our design experiments attempted to reproduce. In this way, the time-limited nature of nudges is not a disadvantage because public agencies and other partners are continually using a wide range of time-limited strategies to improve public policy. The fifth limitation stems from the collaboration needed to implement nudges involving public agencies. The messiness of everyday policy-implementation means that it takes a lot of effort to get a nudge

in Nudge, nudge, think, think (second edition)
Walking from the mundane to the marvellous
Morag Rose

the shape of the city and to experiment with creative, and playful, walking methods. More recently, for my PhD research, I walked with women to discuss their thoughts, feelings and experiences of Manchester. This chapter shares fieldwork notes and practical tips to develop walking methods at a variety of scales: lone wandering as way to understand everyday spaces; one-to-one walking interviews, because walking and talking together facilitates rich conversations about the environment; walking with groups of people who want

in Mundane Methods
Stanley R. Sloan

than public, but should remind Arab leaders that tolerance of support for radical Islamist movements and parties is inconsistent with a close partnership with the United States and other Western countries. Box 1. What do we mean by “radical centrist populism”? Radical : Because the goal is to move decisively away from today’s highly partisan conflicted politics and to be willing to consider creative and even revolutionary ideas from the left or right if they will benefit the people and are consistent with liberal democracy. A great historical example of radical

in Transatlantic traumas
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Managing multiple embodiments in the life drawing class
Rebecca Collins

Introduction There has been growing interest in the role of sketching, drawing and other forms of artistic and/or creative practice as a research method within (and beyond) the social sciences (see also Heath and Chapman, this collection). As a geographer (and a lapsed art historian) my interest lies in how artistic, craft-based and creative practices can be used to investigate, express and (re)construct spatial experience and understanding (see, among others, Bain, 2004 ; Banfield, 2016 ; Hawkins, 2011, 2012 ). Such practices are often seen as

in Mundane Methods
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The creation of a global industry

The fashion industry has long been a particular victim of the borders between academic disciplines that have pursued their own agendas and employed their own language with minimum dialogue with outsiders. This book represents a sustained interdisciplinary and global assault on such artificial constraints which have constrained much research on the fashion industry in the past. Many historical studies have heavily focused on the ecosystems of Paris, Milan, New York, and other fashion hubs. It breaks new grounds as the authors trace the actors involved, from the luxury conglomerate LVMH to retailers, including the iconic Swedish firm H&M. The book also emphasizes the work of fashion professionals who worked behind-the-scenes as intermediaries: trendsetters, retail buyers, stylists, art directors, advertising executives, public relations agents, brand managers, and entrepreneurs. It examines the transition from the old system to the new in a series of case studies grouped around three major themes. The book deals with the transformation of Paris from a couture production centre to a creative hub for design and brand management. It examines the special role of retailers and retail brands in promoting European fashion, with reference to transnational exchanges between Europe, America, and the wider world. The book explores seminal developments in a select group of global fashion hubs on the European periphery or entirely outside of Europe, and their roles in critiquing the mainstream fashion system with heritage marketing, vintage aesthetics, ethical brands, and local styles.

Tony Dundon
Miguel Martinez Lucio
Emma Hughes
Debra Howcroft
Arjan Keizer
, and
Roger Walden

Chapter 4 debates the decline in worker voice. It reviews different forms of voice: ‘institutional’ (e.g. works councils); ‘union participation’; ‘collective bargaining’; ‘non-union voice’; and ‘external actors’ (e.g. civil society groups and associations). It argues that while employee voices are increasingly fragmented and fractured, there are shades of light and hope in terms of new forms of creative labour mobilising and social engagement.

in Power, politics and influence at work
Marcel Stoetzle

In his famous double-essay The Protestant Ethic and the Spirit of Capitalism (1904-05) Max Weber translated a generally felt discontent with modern capitalist civilization into a theme for the (then still emergent) discipline of sociology. Like many of his contemporaries, Weber both affirmed and critiqued modern liberal, capitalist society, celebrating capitalism’s dynamism and creative energy (propelling Western civilization to its well-deserved world-dominating position) while deploring its tendency to become an ‘iron casing’ through which it fetters and destroys itself. Weber felt promoting what he perceived as the original, Puritan capitalist spirit against corrupt ‘utilitarian’, hedonistic capitalism might help slowing down, or even reversing, the decay of Western civilization.

in Beginning classical social theory