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Andrew Balmer and Anne Murcott

main argument. Think about what its main subject matter is and then break it down into a series of more specific claims. So, for example, we might say that Goffman’s book The Presentation of Self in Everyday Life is concerned primarily with the way people manage face-to-face interaction in given situations. To add to this basic kind of summary it can be useful to reflect on a number of elements that most texts have, and how they are related. In short, you could consider how the methods, main arguments, theories and data are related. Looking out for these

in The craft of writing in sociology
Andrew Balmer and Anne Murcott

find a colon is especially useful when you are about to add a quotation, for it also indicates where what you are writing ends and the words that someone else has said or written begin. 19 The following example – which of course follows the convention being illustrated as well as twice exemplifying the use of indentation to signal the use of a quotation – comes from Erving Goffman’s first book, The Presentation of Self in Everyday Life : Orwell, speaking of waiters and speaking from the backstage point of view of dishwashers, provides us with an

in The craft of writing in sociology
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Clare Wilkinson and Emma Weitkamp

and between science and art, but also between science and its technologies and our everyday life so that we are better prepared for the emergence of a biocybernetic humanity. (Reichle, 2009 : 216) Nevertheless, Glinkowski and Bamford’s ( 2009 ) review of the Wellcome Trust Sci-Art funding scheme suggests that projects which emerge from collaborations between artists and researchers can attract diverse audiences, with some suggestion that the subjects chosen had attracted non-traditional audiences for the arts as well as non-traditional audiences for

in Creative research communication
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Andrew Balmer and Anne Murcott

be writing an essay that examines the impacts that social media have had on everyday life. Social media are the objects that you will be writing about. There is a range of different concepts that you might use to explore the object of social media, for example Castells’ (2009) concept of ‘network society’. It is helpful to be able to explain to the reader that you will focus on a particular object, which might be stipulated in the essay question or might be of your choice. Defining and exemplifying your objects is crucial to helping set the boundaries for your

in The craft of writing in sociology