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120 million square yards, mainly due to foreign tariff barriers and intensified global competition. 14 The tweeds makers in the Colne Valley and Guiseley held their ground by producing ‘cheaper cloths which look smart’. 15 In 1924, the Chancellor of the Exchequer, Winston Churchill, announced his decision to return to the gold standard. This monetary policy, which went into effect in 1925, strengthened sterling but put British goods at a disadvantage in world markets. It was now even easier for low-wage economies to send their cloth to Britain and even more