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Myth in the financial sector
developed the notion of ‘reification’. 14 This is analogous to Dr Frankenstein and his monster, as it relates to the idea that the things we create take on an agency and power of their own. However, there is one crucial difference. With the concept of reification, the good doctor never loses control over his monster, it's just that he convinces himself that he does. And it is this notion of reification – that we believe the things we create and control take on their own agency – that is at the core of