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occasion elsewhere. Genetically modified (GM) crops The advent of genetic engineering has allowed the modification of crops to provide greater yields or resistance to pests thus enhancing productivity. However, during the late 1990s food scares and lurid media headlines about ‘Frankenstein foods’ 67 or ‘mutant porkies’ 68 fuelled British public concern about the safety of these techniques. Government figures indicated that in 2002, ‘68% of UK adults claimed to be very or fairly concerned about food safety