Agustín Tosco Propaganda was published in the Argentine film journal El Amante Cine.
It was written by Israel Adrián Caetano before his film Pizza, Beer and Cigarettes
(Caetano and Stagnaro, 1998) triggered the concept of New Argentine Cinema. In this
provocative text, Caetano criticised the way Argentine cinema had usually been made
and, in a form of manifesto, he presented the principles that his own films – and
those of many other young directors – have followed since then. Although New
Argentine Cinema has been thoroughly studied in the English-speaking academia, only a
few authors have made reference to this seminal text. Being aware of the principles
set in this manifesto more than twenty years ago will help researchers and students
understand some important features that tend to be overlooked when exploring not only
Argentinean cinema, but also many other cinemas of the region.