’, ‘Creativity seekers’ and ‘Refugees’. These groupings suggest some strategies for moving real-world research engagement into this virtual environment:
Socialisers are looking for social interaction. This suggests that public engagement activities that draw on opportunities for interaction and socialising, for example Science Cafés, may work well for these users. Eisenbeiss et al. ( 2012 ) also suggest that socialisers, because they are communicating with each other, may provide word-of-mouth publicity for regular events.
Creativity seekers are