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Barrie Gunter

5 Branding potential of online social media When it comes to eating Nestle’s Polo Mints, do you suck them or crunch them? On a website created by the company, visitors are invited to click on whether they see themselves as one type or the other ( They are then directed to join fellow ‘Suckers’ or ‘Crunchers’ on a social media site. These two types of fans of the brand could then exchange brand experiences with each other. The Wrigley’s Extra website ( provides access to a social media community in which

in Kids and branding in a digital world
Regina E. Rauxloh

69 4 Regina E. Rauxloh ‘Kony is so last month’ –​lessons from social media stunt ‘Kony 2012’ Introduction The role of the International Criminal Court (ICC) is to bring those responsible for committing the most serious crimes to justice when no domestic court is willing or able to do so. Although as of 2015, the Court has as many as 123 member states, one of its most crippling weaknesses is its lack of enforcement power.1 The ICC is entirely dependent on the co-​operation of national states, whether it is for enabling investigation by permitting entry into a

in Law in popular belief
Ruth Holliday
Meredith Jones
, and
David Bell

Community and little narratives 127 6 Community and little narratives In this chapter we explore how cosmetic surgery tourists form communities, sometimes in person but more often on social media and the websites that they use to conduct research, to meet others, and then to navigate, document and narrate their experiences. In addition to this, we show how some people use social media to make and maintain friendships and links connected with their surgical/travel experiences. One sort of cosmetic surgery tourist stands out in her sociality and in her intent

in Beautyscapes
Open Access (free)
Public anger in research (and social media)
Hannah Jones
Yasmin Gunaratnam
Gargi Bhattacharyya
William Davies
Sukhwant Dhaliwal
Emma Jackson
, and
Roiyah Saltus

Living Research Five: Public anger in research (and social media) At our end-of-project conference, one participant said that the event had made her think that ‘when outraged by something’ she would try to research it; ‘combine activism with academia and your sociological imagination’. Strikingly, this comment captured much of what brought us together to develop the research discussed in this book. In this section, we

in Go home?
A critical study of social media discourses
Marie Sundström
Hedvig Obenius

8 Marie Sundström and Hedvig Obenius (De-)legitimation of migration: a critical study of social media discourses ‘She is old and sick and will not live for many more years, you have to be humane by letting her stay and not be so damn bureaucratic (two angry smileys)’.1 The quote comes from a comment adding to a discussion on Facebook about the case of Sahar, a 106-year-old woman whom the Swedish Migration Agency denied a permit to remain in Sweden.2 The Agency argued that despite Sahar’s old age and poor health, there was no reason for her not to return to the

in Refugees and the violence of welfare bureaucracies in Northern Europe
Monarchy and media power
Laura Clancy

. 8 He argues that monarchs in the twentieth century used photographic portraits which were mass produced as souvenirs, and official and unofficial biographies gave readers behind-the-scenes glimpses at royal life. 9 The case studies in Running the Family Firm illustrate varying, expanding forms of mediation: portraits, photographs, physical and material space, newspapers, magazines, television, films and social media, amongst others. One particular point of interest

in Running the Family Firm
A feminist debate in internet time
Shilpa Phadke

In October 2017, Raya Sarkar, a law school student in California, posted a crowd-sourced list on the social media platform Facebook of Indian men in academia who had been accused of sexual harassment by students. Within a day, a group of Indian feminists posted a statement on an online forum called Kafila, asking those who had posted the list to consider due process as a way to address sexual harassment, and requested that the list be taken down ( Menon, 2017a ). What followed was not so much a conversation

in Intimacy and injury
Abstract only
Absences and futures
Sivamohan Valluvan

and that require attention here. These themes include, as far as the particulars of the contemporary nationalist project are concerned: the role of social media and, contingently, the more febrile politics of what is now called the ‘alt-right’; the twinning of such alt-right reflexes with an explicitly chauvinistic politics of male resentment; and perhaps most importantly, the much wider global dimensions of how strongman authoritarian nationalism has been rehabilitated as the political force of our times. This notion of nationalism constituting a decidedly global

in The clamour of nationalism
Barrie Gunter

feature of the game (Peters & Leshner, 2013). Examples of advergames There are many hundreds of online games linked to brands. Advergames can be accessed via companies’ own websites, on social media sites, and as downloadable content or applications for mobile phones and other portable technologies. Some companies produce their own games, while many sub-contract out the creative aspect of game production to specialist agencies. These agencies sometimes produce games that are accessed via the brand owners’ websites or play host themselves to these games. Games are made

in Kids and branding in a digital world
Of intersectionality, rage and injury
Amanda Gouws

We live a world that is saturated with sex. Imagery of sexual intercourse, sexuality and women’s objectification can be readily accessed through advertisements, television series, online chat rooms and online pornographic sites. Sexual imagery in cyberspace rarely deals with erotica, women’s sexual desire and consent. We also live in a world that is saturated with sexual violence against women, often graphically depicted in digital spaces, television series, social media, and normalised in pornography

in Intimacy and injury