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social media for research communication. We define social media as those internet-based tools and platforms that allow individuals to create content, some of which also facilitate conversations and networking between individuals. Social media offer the potential of many-to-many communication, though in practice we also see both few-to-many (for example high-profile Twitter or YouTube accounts that have many followers) and few-to-few (for example, some LinkedIn Groups have only a few hundred members, but many of these members post regularly and comment on each other
Considering how to communicate your research or engage others with the latest science, social science or humanities research? This book explores new and emerging approaches to engaging people with research, placing these in the wider context of research communication. Split into three sections, Creative Research Communication explores the historical routes and current drivers for public engagement, before moving on to explore practical approaches and finally discussing ethical issues and the ways in which research communication can contribute to research impact.
Starting from the premise that researchers can and ought to participate in the public sphere, this book provides practical guidance and advice on contributing to political discourse and policymaking, as well as engaging the public where they are (whether that is at the theatre, at a music festival or on social media). By considering the plurality of publics and their diverse needs and interests, it is quite possible to find a communications niche that neither offers up bite-sized chunks of research, nor conceptualises the public as lacking the capacity to consider the myriad of issues raised by research, but explains and considers thoughtfully the value of research endeavours and their potential benefits to society.
It’s time for researchers to move away from one-size fits all, and embrace opportunities for creative approaches to research communication. This book argues for a move away from metrics and tick box approaches and towards approaches that work for you, as an individual researcher, in the context of your own discipline and interests.
The term 'lobbying' derives from the particular location in which the activity supposedly takes place, the parliamentary or legislative lobby. In practice, most lobbying takes place elsewhere: in government offices, in restaurants or online. This book presents the arguments in favour of and against lobbying. It deals with the various types of lobbyists prevalent in Britain: insider groups, outsider groups, business lobbyists, and commercial lobbyists. The renewable energy industry and the alcohol industry are examples of associations engaging in business lobbying. The book examines how lobbying is carried out, how lobbyists frame or define a policy issue and challenge existing framings, the initative taken by governments to consult stakeholders, the role of social media in revolutionising lobbying, and the forming of advocacy coalitions. It considers three case studies of lobbying in action: the campaign to reduce sugar consumption, issues relating to fixed odds betting terminals, and the future of the Green Belt. The case for and against the regulation of lobbying is discussed next. The book looks at the UK system of regulating lobbying and the regulation prevalent in the European Union. It also examines the issue of whether the democratic process gets unduly distorted by lobbying. Electoral politics can still trump pressure politics.
influence the policy agenda in Westminster. The growth of social media has opened up a range of new possibilities for lobbying activities. Policy communities have dissolved. In the case of agriculture, most of the decision-making was transferred to the EU, although the devolved administrations also secured a share. MAFF was abolished and replaced by Defra, which had a much wider remit. Environment, conservation and animal welfare organisations became part of the policy-making process, introducing new concerns and themes. The policy agenda and the framing of issues
, Britain’s existential threats loom larger for the 2020s, partly because its ‘international neighbourhood’ is now much wider than its own continent, and also because modern states can be threatened, blackmailed or pressured in many non-military ways, using energy supplies, cyber power, trade access, refugee flows, social media disinformation, and many other activities that were beyond the imaginings of defence planners in a previous era. Upon this vastly wider canvass of national security, it is often difficult to
order. They are wary of anything that remotely poses an existential threat to Party rule but, once reassured, seek to respond to public concerns. It is ‘normal’ for politics to seem complicated and confusing. The immediate exposure to politics comes through the traditional and social media, as well as the interaction with state employees. Much of the most influential political science literature on countries throughout the world focuses on how citizens seek to make sense of passing events on the basis of little knowledge and rudimentary understanding. Like
not sound particularly exciting, but it will mark a fundamental shift in the practice of history. BORN-DIGITAL PRIMARY SOURCES One thing we can predict with some confidence is that historians will become increasingly concerned with born-digital sources. By 2040 the Internet Archive will have been archiving the web for more than four decades and it will be impossible to study the history of the late twentieth and early twenty-first centuries without analysing the web and social media. Libraries and archives have not yet had to deal with the ‘digital deluge’, but
fought online and on social media. This was certainly the case with the Brexit referendum. And more recent referendums have followed the same pattern. This is an area that has received even less attention. The next section hopefully can begin to rectify this gap in the literature. Online campaigning regulation The revelation of Cambridge Analytica
summarised for the public in 140 characters or less, though academics might use Twitter to promote more substantial blog contributions. Digital and social media have had an impact on researchers’ professional practices in a broad variety of ways, from access to the latest literature, to research collaborations across continents and changes in how data can be accessed or manipulated, as well as the introduction of new research methods. The sheer proliferation of available information is perhaps the most obvious ramification for researchers’ professional communication; for
Why study petitioning? The last chapter reviewed some traditional ways of mobilizing citizens through a door-to-door knock or a telephone call. Even though traditional methods remain important, as the prominence of social media in the 2017 General Election campaign shows, digital forms of communication are now dominant as the ways of carrying out a whole range of personal and group activities linked to community action, and are a natural route for people to get involved in politics. Mobilization through the internet is powerful because of its