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2012). Also the Table reminds us that this media–sport symbiosis is a global and not just a Western phenomenon. It shows us the geographic and economic range of variation in the commercial valuations of the Olympic mega-event as television spectacle and programming. So it records the differential range of fee income from television companies in world regions which roughly relate to the Continental Associations which make up the Olympic organisational structure. The Continental Associations are Africa, America (North and South), Asia (including the Middle East
being a success on a number of fronts, from its organisation to its role as a catalyst for urban regeneration (as we discuss later, see Chapter 8). One of these fronts was its mediation both in terms of the content of its programming as a television spectacle and also in terms of its proto-symbiotic combination of television-based and internet-based mass-communication operations and services Conclusion In this and the previous chapter we explored the rapidly changing and pervasively influential media environment in the general field of media sport and its major